Since last decades, India has
witnessed a major breakthrough in e-commerce from online ticket booking to buy
daily cups and saucers. The idea of shopping has gone to a very far way from
‘touch and get’ to ‘pick and get’. The growing industry has evolved new facts
and figures in sales.
Relying on the facts, the
online shopping has deepened its roots in India with $1.6 million sales and is
expected to be doubled in every year. The main end users of these services are
youth. It is quite noticeable that majority of respondents to this survey were
below 25 years. Attractive offers, wide range of varieties of brand and products,
affordable prices are some of main features that have driven these customers
form domestic shops to e-world. Reviews of experts and customers are available
at a single instant of picking and getting. Besides this, the main reason behind the
success of online shopping is its PICK and GET (Picknget) accessibility.
Now owing any utility is just a click away.
Deriving the quality with
name “Picknget”, an online shopping service provider is growing rapidly in
Indian market with best market values. The offers like Yaar-Dosti, Diwali
bonanjas and weekend offers have become rapidly popular in youth. Moreover, the
emerging market has bonded many customers including house wives, students and
corporate groups.
Now through Picknget, the
customer has a privilege to get wide varieties of national and international
brands with best affordable prices at a single platform. It offers wide range
of products in electronics, clothing, shoes, accessories, daily utilities and computer.
Products like mobiles, handmade mugs, shoes, branded jeans were quite striking
hit on the site. The telephonic services of the site have shortened the
distance of customers in remote areas. The online shopping has reduced the need
to face any salesman with his pressure sales and fake reviews. People are good
enough of being able to compare prices easily and enjoy discounts on their
desired search.
In spite of all, online
shopping will still take some more years to be the first choice for the customer's comparative to the domestic markets. As still there is need to bridge the gap
of e-knowledge and trust over credit cards and online transactions. Even in
case of clothing and accessories, the customers still prefer for touch and buy
than e-services. But the new ways of Picknget efforts is consistently gaining
the belief of the customers in trading as well as delivering the quality
product.
According to the survey, the
online market will grow to 70 billion INR by 2015 from 20 billion INR. Thus the
figures themselves outline that the Indian online market is growing constantly
and have great scope in coming years.
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